This post has been brewing for a number of weeks, and I have been avoiding dipping my toes into it because I couldn’t work out if it was one post or two posts, or even shouldn’t really be a post at all. Not being the sharpest tool in the shed, it’s taken till now for me to remember the ‘save as draft’ function of this site, and that starting to put it down on the page is much more likely to answer the question about what sort of post it is, or isn’t, than doing nothing at all.
As far as I’m aware, this advert (Youtube link here for those abroad, or UK but under a rock http://youtu.be/aN7lt0CYwHg ) is part of the post 2012 Olympic legacy. Certainly I was made aware of it before it aired on Twitter by our best known female sports journalist, Lady Clare of Balding. Its point – if you can’t be bothered to watch it – is to encourage more women to participate in sport, and remind them that it’s okay to not look like an Olympic athlete. There has inevitably been plenty of discussion about it and women’s sport in general, and some of this has mentioned girls being switched off Physical Education/Games/whatever you want to call it at school. This has been put down to embarrassment as getting changed; getting hot and messy then having to go to other lessons etc. I think it’s a shame to think that just a bit of teenage angst about appearance is the reason, when that so completely misses a massive point. Continue reading